AURA Lab · Teaching Library
Communication Theories
A reading-room guide where every framework is also a scene: one color, one core idea, one motion you can watch unfold.
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Health Communication
4 scenes shownElaboration Likelihood Model
Persuasion splits into two routes: deep thinking about the argument, or quick reliance on surface cues.
View storyboardHealth Belief Model
People act on health when perceived threat and clear benefits outweigh the barriers in the way.
View storyboardProtection Motivation Theory
Fear appeals only work when a threat appraisal is paired with belief that a coping response will help.
View storyboardTheory of Planned Behavior
Intention drives behavior, shaped by attitudes, social pressure, and how much control a person feels.
View storyboardInterpersonal Communication and Relations
2 scenes shownElaboration Likelihood Model
Persuasion splits into two routes: deep thinking about the argument, or quick reliance on surface cues.
View storyboardTheory of Planned Behavior
Intention drives behavior, shaped by attitudes, social pressure, and how much control a person feels.
View storyboard