Skip to main content
Southern Illinois University Edwardsville Southern Illinois University Edwardsville
AURA Lab

Who runs the lab

People.

Alex P. Leith, Director of AURA Lab, three-quarter portrait.

Alex P. Leith, PhD

  • Associate Professor (Tenured), Mass Communications, SIUE
  • Director, AURA Lab
  • Co-Founding Organizer, Meaningful XR

My research sits at the intersection of three threads. First, mediated presence in virtual environments: how communication changes when the channel is a VR headset, a livestream chat, a videoconference grid, or a 3D social world. Second, computational methods in communication research: building and using corpus-scale tools (sentiment, topic models, network methods, LLMs) on real social-media and platform data, with explicit attention to what the methods do and don't license you to claim. Third, open-research pedagogy: translating the above into materials that make research methods learnable by undergraduates with no prior stats, methods, or coding background.

Across all three: fit over prestige, transparency over claim inflation. I publish to be read and reused, not to climb a ladder.

The network

Collaborators.

Robby Ratan

  • Professor + AT&T Endowed Chair
  • Media & Information, Michigan State University
  • Visiting Scholar, Virtual Human Interaction Lab, Stanford

AvatarsUsersRelationshipsAffect

ORCID ↗

Chaeyun Lim

  • Postdoctoral Fellow
  • Kellogg School of Management, Northwestern University

AvatarsUsersRelationshipsAffect

ORCID ↗

Maxwell Foxman

  • Associate Professor
  • School of Journalism and Communication, University of Oregon

AvatarsUsersRelationshipsAffect

ORCID ↗

David Beyea

  • Associate Professor
  • Department of Communication, University of Wisconsin-Whitewater

AvatarsUsersRelationshipsAffect

ORCID ↗

David C. Jeong

  • Assistant Professor
  • Department of Communication, Santa Clara University

AvatarsUsersRelationshipsAffect

ORCID ↗

Brian Klebig

  • Professor
  • Department of Communication, Bethany Lutheran College

AvatarsUsersRelationshipsAffect

ORCID ↗

In the lab

Students.

Undergraduate

  • Gerri Marion

Graduate

  • Michelle Poneleit

Where they are now

Alumni.

Undergraduate

  • Erin Gheen
  • Sam Baker
  • Dakota Kasper
  • Dallas Creech
  • Olivia Buente
  • Stephanie Schrage

Graduate

  • Mary Onuche
  • Amanda Cooper

Open lab

Research collaborations.

AURA Lab collaborates with researchers and students at any institution and with industry and community partners. Common paths include empirical work on existing corpora (Twitch chat, VRChat tweets, pandemic remote-work tweets), methods + tool building, conference co-authorship, and, for SIUE students specifically, URCA mentoring and MA thesis chairing or committee work.

Working with the lab →