Who runs the lab
People.
Alex P. Leith, PhD
- Associate Professor (Tenured), Mass Communications, SIUE
- Director, AURA Lab
- Co-Founding Organizer, Meaningful XR
My research sits at the intersection of three threads. First, mediated presence in virtual environments: how communication changes when the channel is a VR headset, a livestream chat, a videoconference grid, or a 3D social world. Second, computational methods in communication research: building and using corpus-scale tools (sentiment, topic models, network methods, LLMs) on real social-media and platform data, with explicit attention to what the methods do and don't license you to claim. Third, open-research pedagogy: translating the above into materials that make research methods learnable by undergraduates with no prior stats, methods, or coding background.
Across all three: fit over prestige, transparency over claim inflation. I publish to be read and reused, not to climb a ladder.
The network
Collaborators.
Robby Ratan
- Professor + AT&T Endowed Chair
- Media & Information, Michigan State University
- Visiting Scholar, Virtual Human Interaction Lab, Stanford
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ORCID ↗Chaeyun Lim
- Postdoctoral Fellow
- Kellogg School of Management, Northwestern University
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ORCID ↗Maxwell Foxman
- Associate Professor
- School of Journalism and Communication, University of Oregon
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ORCID ↗David Beyea
- Associate Professor
- Department of Communication, University of Wisconsin-Whitewater
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ORCID ↗David C. Jeong
- Assistant Professor
- Department of Communication, Santa Clara University
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ORCID ↗Brian Klebig
- Professor
- Department of Communication, Bethany Lutheran College
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ORCID ↗In the lab
Students.
Undergraduate
- Gerri Marion
Graduate
- Michelle Poneleit
Where they are now
Alumni.
Undergraduate
- Erin Gheen
- Sam Baker
- Dakota Kasper
- Dallas Creech
- Olivia Buente
- Stephanie Schrage
Graduate
- Mary Onuche
- Amanda Cooper
Open lab
Research collaborations.
AURA Lab collaborates with researchers and students at any institution and with industry and community partners. Common paths include empirical work on existing corpora (Twitch chat, VRChat tweets, pandemic remote-work tweets), methods + tool building, conference co-authorship, and, for SIUE students specifically, URCA mentoring and MA thesis chairing or committee work.